8 Super Powerful Free Tools Used By Online Advertising Agencies

September 21, 2020

Online advertising agencies are using between 10 and 20 different web tools and services, almost daily. Some of them can be used only by paying a monthly or annual subscription, while others are totally free to use.

Below, I will show you 6 super powerful free tools used by online advertising agencies, including Rocket Gorilla.

Agencies are always looking for only the best solutions in the market, so be prepared to find top quality software.

All these tools will help you big time, no matter if you are an agency or just a guy that wants to advertise online, and sell its products and services.

8 Super Powerful Free Tools Used By Online Advertising Agencies

Some of these tools have also premium features that you can pay for, but you don't really need to. The basic features are usually more than enough for agencies, and you, the casual guy.

With the help of these tools you can do the following things:

  • You can improve your website SEO. This translates into more traffic and eventually more sales.
  • Track your online advertising and marketing efforts. It is the single way to improve your strategy, tracking is the foundation of any strategy.
  • Find the right topics to write about on your blog.
  • Identify potential customers in 2 ways, I will show you how simple it is.
  • Invoice like a professional, offer payment options to your customers, and much more.
  • Create graphics for your articles and social media channels, presentations, and much more.

Let's start.

Google Search Console

Google Search Console is a free tool that helps agencies, website owners, and SEO professionals understand how their website is performing on Google Search.

Google Search Console

You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.

Search Console offers tools and reports for the following actions:

  • Confirm that Google can find and crawl your site.
  • Fix indexing problems and request re-indexing of new or updated content.
  • View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
  • Receive alerts when Google encounters indexing, spam, or other issues on your site.
  • Show you which sites link to your website.
  • Troubleshoot issues for AMP, mobile usability, and other Search features.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.

It is free to use and it is by far the most used analytics service in the world.

Google Analytics

Google Analytics will help you for the following actions:

  • To track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site.
  • Track the source of the traffic
  • When integrated with Google Ads, users can create and review online campaigns by tracking landing page quality and conversions (goals).
  • Set Goals - sales, lead generation, viewing a specific page, or downloading a particular file.
  • Use the high-information dashboard to get in-depth data.
  • Identify poorly performing pages.
  • See where visitors come from, how long they stayed on the website, and which was their geographical position.
  • Visitor segmentation.
  • For e-commerce websites, you can use Google Analytics to track sales activity and performance.
  • Get analytics real-time, you will get insights about visitors that are currently on your website.

Google Analytics is used to track website activity such as session duration, pages per session, bounce rate etc. of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads,[7] with which users can create and review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file.[8] Google Analytics' approach is to show high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.[9] Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports shows a site's transactions, revenue, and many other commerce-related metrics.[10]

Google Alerts

Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term.

Google Alerts

Use this tool to find interesting topics to write about on your blog and also to find out immediately news on different subjects.

You can select how often you want to receive these alerts on your email or RSS feed, you can select the sources, the language, the region, and much more.

Google Trends

Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.

Google Trends

Use Google Trends to find good topics for your blog articles. Invest a bit of time in this free tool, and your articles will generate much more traffic that they normally do.


Clearbit is a free Gmail extension that will help you identify potential customers.

Clearbit Gmail extension

After you install Clearbit, you open Gmail and you will see its icon in the right part.

You have 160 free credits each month.

The tool finds all the emails that are attached to a certain domain. What is cool is that you will get also the function and picture for each identified individual that works at that company.

If you want to get in contact with the Financial Director of a certain company, this tool is extremely useful.


SalesQL is another great tool that you can use to identify new potential customers for your business.

While Clearbit lets you find person emails from website domains, SalesQL will offer you the contact details of persons that use LinkedIn platform.


It is very simple to use SalesQL and very efficient.

You enter on the LinkedIn profile of the person you want to get its contacts details, you click on SalesQL icon, in the upper right part of your screen, and there you will find the person LinkedIn profile (name, picture, and function).

Click "+" and you will get its contact details.

SalesQL is very efficient, use it.


Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content. The app already includes templates for users to use. The platform is free to use and offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.


You will love Canva, it is very simple to use.

With just little imagination, some cool graphics and presentations can be made.


FreshBooks is accounting software operated by 2ndSite Inc. primarily for small and medium-sized businesses. It is a web-based software as a service model, that can be accessed through a desktop or mobile device.


We started using FreshBooks just a few days before but from the first moment we love it.

The interface is quick, intuitive, and simple to use.

FreshBooks will help you invoice as professionals and big companies do, offer payment options for your customers, and much more.

Give it a try, I bet you will love it.


Did you knew these 8 super powerful, yet free to use tools? Check each of them and implement it in your company if you don't have better options.